About

I am a data scientist at Squarespace. My current work focuses on developing tools and analyses to optimize marketing spending and forecast performance.

Before that I was a postdoctoral fellow in the Center for Neural Science at New York University. My research combined computational modeling, behavioral experiments, and electrophysiology to study neural mechanisms of decision making.

I completed my PhD in cognitive neuroscience at Vanderbilt Unversity and studied cognitive science with minors in applied statistics and neuroscience at Miami University. Please check out the Neuroscience page to read about my research.

In addition to research, I developed a web application that models NYC rental prices and participate in predictive modeling competitions. Please check out the Blog to read about these projects.

Contact me

purcelba@gmail.com